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International Mountain Bicycle Association

IMBA provides social media assets and I act as the community manager posting content, creating copy, and engaging with a large audience located in the United States, Italy, Canada, and Europe. I’ve coordinated social media posts on Facebook and Instagram for their quarterly membership drives, Trail Accelerator Grant Program, Take A Kid Mountain Biking Day, Women’s Mountain Bike Day, Giving Tuesday, Dig-In, and Trail Labs. Through Instagram, I gather images from IMBA local organizations and avid mountain bike riders each month to create trail love and IMBA epic ride stories. These stories usually see about 1000 views each and are shared by followers which helps to amplify the brand message.