IMBA provided social media assets and I acted as the community manager posting content, creating copy, and engaging with a large audience located in the United States, Italy, Canada, and Europe. I’ve coordinated social media posts on Facebook and Instagram for their quarterly membership drives, Trail Accelerator Grant Program, Take A Kid Mountain Biking Day, Women’s Mountain Bike Day, Giving Tuesday, Dig-In, and Trail Labs. Through Instagram, I gathered images from IMBA local organizations and avid mountain bike riders each month to create trail love and IMBA epic ride stories. These stories usually saw about 1000 views each and were shared by followers which helps to amplify the brand message.
