Worked closely with the Marketing Director of the United Way of Roanoke Valley to create a social media campaign and influencer strategy to bring awareness to the ALICE Project (Asset Limited, Income-Constrained, Employed). Through this campaign, I was able to double the amount of Instagram followers in one week, recruit and manage six local micro-influencers, create online Facebook and Instagram ads, and provide a follow up social media report from the online social media ads.
